Client Retention in 10 Steps

We have all heard the saying "It's easier to keep a customer than it is to get a new one." Well, it's more than just a saying, it's true. Take very good care of your current clients and do whatever you can to give them many reasons and opportunities to buy from you over again.

Here are 10 tips you can use to put a successful Relationship Marketing program into place so you can reap the benefits for years to come.

#1 CREATE A CUSTOMER DATABASE OR FILE
Whether you have many clients or just a few, keep records with important details about them.

#2 NEVER TAKE YOUR CUSTOMERS FOR GRANTED
Do not assume they will always be there. Continue to earn their trust and show them you care and value their business.

#3 SHOW YOUR APPRECIATION
Send them a thank you card or token of appreciation. Do something nice for them.

#4 STAY IN TOUCH
Send out a newsletter. Send news articles about their industry or issues they are concerned about. Make telephone calls, send email and don’t forget to send holiday cards.

#5 TAKE AN INTEREST IN THEM & THEIR BUSINESS
Ask questions. Find out what their challenges are and see if you can help them.

#6 CATER TO THEIR NEEDS
Make it a priority to go out of your way to provide service that truly delivers and makes your customers' lives and their businesses better.

#7 GIVE EXTRA VALUE
Exceed expectations. Give more than your clients expect so they are anxious to work with you.

#8 ASK THEM WHAT ELSE YOU CAN DO FOR THEM
Find out how else you can serve them. You may be able to help them reach their goals and be more successful.

#9 BE RESPONSIVE
Always respond in a timely manner to your clients. Be on time, even better, early for meetings and appointments. Being responsive tells your clients they are important and that you respect them, their business and their time.

#10 MAKE THINGS EASY FOR THEM
Make it easy for them to use your services or buy your products in ways that are convenient for them. Give them options and choices.

If you put these steps into action, your customer relationships will be stronger. And, when you make customer relationships your top priority you'll be rewarded with long-term, profitable clients.

Put these tips into action with your company or organization now by calling (216) 551-0540.